About Us

Our History

Wayne and Gail Cole founded Cole's Jewelers in 1974, operating with their three daughters. In 2012, Cole's relocated around the corner from their original location in hopes of revamping and expanding the store. Cindy Leverette has recently become the new owner of Cole's Jewelers and plans to open a second location in Historic Downtown El Dorado. Currently, Gail Cole, Cindy Leverette, and Lindsie and Kacie Leverette operate Cole's Jewelers. Their aim is to offer customers a larger inventory and easier access while expanding the business even more through social media platforms. 

Our Mission

Cole's Jewelers' top priority is their customer's satisfaction. Cindy and Lindsie Leverette attend the world's largest jewelry shows every year to bring El Dorado the latest jewelry trends. Cole's carries some of the most prestigious jewelry lines the industry has to offer, such as Vahan, Le Vian, and Ronaldo. 

"Our founder Wayne Cole always said, 'treat your customers right and they'll always come back'."

Our Community

Cole's Jewelers is involved in several local and statewide organizations including: 

El Dorado Service League 


Share Foundation

South Arkansas Development Center for Children and Families

United Way

Arkansas Children's Foundation.

Contact Us

We are here to help you with all of your jewelry needs!

Cole's Jewelers

424 South Newton Avenue, El Dorado, Arkansas 71730, United States

(870) 862- 0271

Our Hours


9:00 am – 5:30 pm


9:00 am – 5:30 pm


9:00 am – 5:30 pm


9:00 am – 5:30 pm


9:00 am – 5:30 pm


10:00 am – 4:00 am



Make sure to follow us on social media for information on events, sales, and more!